Athena Studio

1. RESPONSIBILITIES & KEY JOB DUTIES

• Constantly track and analyze results to identify optimization opportunities to increase CTR, conversion rate, new user volume, LTV and ROI (A/B testing, targeting, creative performance, marketing messages, etc.)
• Oversee the progress of integrating attribution analytics SDKs and take care of the dashboards to ensure marketing optimization decisions are driven by accurate and real data.
• Generate detailed spend, performance reports and be able to translate the data into the reports into actionable insights to present to internal stakeholders.
• Collaborate and work effectively with multiple internal teams (creative design, marketing, product).
• Stay up to date on latest industry trends, emerging marketing platforms and be capable of building strong relationships with them, especially international mobile advertising networks

1. EDUCATIONAL REQUIREMENT / SKILLS / ATTRIBUTES

Knowledge

• Definition of metrics and their relationship in analyzing digital ad campaigns
• Advanced concepts of UA (retention rate, ARPU, ARPDAU, LTV, IPM, cohort, organic uplift, ...)
• Fundamental concepts of Marketing & Business
• Experience in creative production or marketing idea pitching
• Fundamental concepts of ASO 

Skills

• Good at mathematics                                                    
• Fluent in English (daily interactions with international partners)                                                      
• Advanced Excel skills
• Experience in setting up and optimizing campaigns on Facebook Ads & Google Ads or other ad networks.                                                                
• Experience in using marketing tools                          
• Experience in using project management tools & framework                                                        
• Experience in using tools to analyze data     

Ability

• Logic & analytical thinking                                                                 
• Self-learning skill
• Manage to deliver result in the timely manner                                                              
• Creative and independent in problem-solving   

Attitude

• Data-driven mindset                                                              
• Carefulness and detail-oriented                                                               
• Eager to learn and ready to apply new knowledge/skills                                                                
• Optimize and automation mindset                                                                
• Passionate in gaming industry and digital marketing                                                                
• Highly self-motivation and self management