Constantly track and analyze results to identify optimization opportunities to increase CTR, conversion rate, new user volume, LTV and ROI (A/B testing, targeting, creative performance, marketing messages, etc.)
Oversee the progress of integrating attribution analytics SDKs and take care of the dashboards to ensure marketing optimization decisions are driven by accurate and real data.
Generate detailed spend, performance reports and be able to translate the data into the reports into actionable insights to present to internal stakeholders.
Collaborate and work effectively with multiple internal teams (creative design, marketing, product).
Stay up to date on latest industry trends, emerging marketing platforms and be capable of building strong relationships with them, especially international mobile advertising networks
EDUCATIONAL REQUIREMENT / SKILLS / ATTRIBUTES
Knowledge
Definition of metrics and their relationship in analyzing digital ad campaigns
Advanced concepts of UA (retention rate, ARPU, ARPDAU, LTV, IPM, cohort, organic uplift, ...)
Fundamental concepts of Marketing & Business
Experience in creative production or marketing idea pitching
Fundamental concepts of ASO
Skills
Good at mathematics
Fluent in English (daily interactions with international partners)
Advanced Excel skills
Experience in setting up and optimizing campaigns on Facebook Ads & Google Ads or other ad networks.
Experience in using marketing tools
Experience in using project management tools & framework
Experience in using tools to analyze data
Ability
Logic & analytical thinking
Self-learning skill
Manage to deliver result in the timely manner
Creative and independent in problem-solving
Attitude
Data-driven mindset
Carefulness and detail-oriented
Eager to learn and ready to apply new knowledge/skills
Optimize and automation mindset
Passionate in gaming industry and digital marketing